Privy Online Promotions Made Simple.

Privy Widget Upgrade

Drumroll please…we have completely revamped our widget!  After talking to our wonderful customers and happy consumers, we recognized there needed to be an aesthetic upgrade to our website widget.  Check this out:

New Tab Look - we enhanced the shape and positioning of the tab so it looks great no matter what it says.
 

New Promotion Look - we simplified the look of your promotion so more consumers know what they’re buying and will sign up.  Since the launch, we’re seeing triple percentage increases in transactions across the board!

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Easily redeem online offers for your local business with Privy

One of the features our merchants have been asking for is to restrict their offers specifically for consumers who redeem offers using mobile phones. That way, as a business owner, you don’t need to handle paper coupons or vouchers, and with no new hardware, can enable your customers to use their phones to redeem your offers. Running mobile phone offers with Privy is easy. To see how  our mobile redemption feature works, check out this quick video.

CRM and Re-marketing for Local

We hear a lot of chatter at conferences and online about client relationship management (aka CRM) for local and small businesses.  In the context of SMB and local, the word CRM feels far too onerous. Remember that these business owners or marketers are incredibly strapped for time. CRMs like salesforce are far too complex and require too much consistency for a local business owner.

In local, we believe the holy grail is simple, automoated re-marketing. And from day one, that’s been a major component of our product.

The beauty of running your own promotions with Privy is that any consumer who claims or purchases your Privy promotions is now a direct connection of yours. As you can see in the screen shot above, you can access your new customers directly from your Privy merchant dashboard. We make it incredibly simple to reach out to these customers in a click. Perfect for when you run your next campaign, send out your next email newsletter or send out your next facebook page update. 

Up next, autodeployment of birthday promotions, holiday promotions and much much more.

To begin CRM or re-marketing for local, small businesses, you first need to help the business understand who their customers are, and help them establish that direct line of communication. After that, its about simplifying the process of bringing those customers back more often.

Privy: Redefining the meaning of a “Promotion”

A few years back, Groupon, LivingSocial and BuyWithMe hit the streets, telling merchants that the only way to run a promotion was to discount their product or service by 50%. Results were big, and the trend was set.

But part of what we want to do is redefine what it means to run a promotion.

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Privy Promotions Engine: Phase One Begins

Internally we have adopted a bunch of mottos for our company. One of our favorites is “live in five”. Another happens to be “demonstrate immediate value”. 

We firmly believe that in order to improve the lives of small businesses, we need them to be able to begin running promotional campaigns with Privy in as little as 5 minutes and the success of our business relies on whether or not a business using Privy can see positive results from their first campaign.

In our eyes, those two issues go hand in hand. Sure, we’re improving our usability on a daily basis (and so far we think its great), but live in five isn’t just about user experience. 

Businesses around the country use Privy to create, distribute and manage online promotions. Some of these businesses have a director of marketing, who begins using our product with an understanding of what kind of promotion they’d like to run. Most, however, don’t have a clue, so they look to us as the experts in running online promotions. 

As such, we’re beginning to productize the service of suggesting promotions into what we’re calling the Privy Promotions Engine. Today you’ll find the promotions engine in its simplest form when you interact with our dashboard. Based on the profile you fill out when you register, we will suggest promotion templates that have worked well for other businesses in your shoes. 

So whether you’re a salon owner, a pizza shop, or a fine dining restaurant, you’ll quickly and easily be able to see what promotions have worked well for other similar businesses. To start, the templates in the promotions engine are driven by our team, but over time, the engine itself will get smarter. We’re tracking the conversion rate on each template, gross sales and every other metric you might imagine, so that the more our templates are used, the smarter they get.

Talk about “demonstrating immediate value”, now when you use Privy, you’ll only be seeing the top performing promotion templates relevant to your business, which are based off of historical data from other similar businesses and your intent. Be it to reward loyalty, acquire new customers or offload inventory, the Privy promotions engine will work for you.

Happy Promoting!